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Brand Positioning Workshops:
- Interactive, 2-day workshops
- Agenda tailored for your needs
- We facilitate and generate results
- Preliminary research as required
- Full report provided to you within two weeks of workshop
Brand Strategy Development:
- Specially-designed processes for mature and recently established brands
- Tailored approach to fit your needs
Brand Management Counsel:
- Regular brand-focused meetings with your
senior team
- Reports, analysis and proposals as appropriate
- Ongoing senior counsel on brand issues at all stages of
the brand cycle
Product Naming:
- Chinese and English names for products, services, companies, divisions, etc.
- Includes analysis of brand characteristics
- Prioritized choices of at least five options
- Trademark search and registration advice
Brand Monitor / Brand Research:
- Development of specific “brand monitor” parameters for your brand
- Competitive analysis using key metrics (market share, demographics, etc.)
- Baseline, quarterly and annual reports
Logos and Graphic Design:
- Logo design, re-design, color selections
- Multimedia, photography, video services
- Corporate identity guidelines and books
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